Join the Night’s Watch was an integrated campaign for Showmax designed to drive binge-watching of Game of Thrones seasons 1–7 ahead of the season 8 premiere.

We recruited fans into the world of Westeros through social-first storytelling, personalised content, and influencer-led activations — turning viewers into “recruits” preparing for the final season.

I led creative production across the campaign, spanning personalised assets, custom house banners, binge-watch schedules, and social content built from audience data.