All that glitters is flame-grilled.

For Burger King’s Golden Edition range, we went to the people who know gold best: the merchants of Kuwait’s world-famous Gold Souk. Instead of chefs or typical food influencers, gold traders inspected the burgers as if they were precious metals.

I led physical production for this social campaign, filmed in Lebanon for the Kuwaiti market.

The multi-region shoot brought together an agency team in Dubai, crew from across the region, and an authentic Kuwaiti cast, supported by a cultural consultant to ensure the work felt true to Kuwait.