Netflix + Amsterdam Empire S1
Medium: Digital
Role: Lead Creative Producer (Client)
Production Partners: Once Upon a Time, Intermission Film
When Jack’s affair comes to light, his wife Betty hatches a plan to strip him of the thing he loves the most: The Jackal, his coffeeshop empire.
I led creative production for the digital launch of Amsterdam Empire S1, delivering artwork, video and CRM across the member experience.
Pre-launch and launch artwork suite included multiple creative variants that supported product personalisation, with every asset localised into 34 languages.
Title treatment was optimised for digital, designed to perform across different canvases, sizes, and both light and dark environments.
Custom messaging across Push, In-App and Email created a more tailored, title-specific experience that helped members discover the series.
Video suite spanned teaser, trailer, music video and curated clips from the series, offering members different ways to sample the story before pressing play.